SELLER SERVICES

THE CONSULTATION

Are You Ready To Make A Move

• Set an in-person appointment at the home and confirm the appointment by email and/or phone.
• Coordinate a time to discuss pre-appointment questions to help prepare for our in-person discovery session.
• Deliver our Home Seller’s Guide—On The Road To Sold Signature Method, ten Insightful and comprehensive steps for review.
• During our discovery session tour your property and assess its marketability.
• Review pre-appointment questions and take the time to understand your motivations, goals, and timeline, and how to actively achieve them.
• Explain the buying and selling process, focusing on the power of the 4Ps: Preparation, Pricing, Promotion, and Potential Pitfalls.
• Provide a realistic overview of the current market conditions and projections, and how your home measures up, backed by data.
• Determine if our resources are the best fit for your situation.

THE FINANCIAL LANDSCAPE

Are You Financially Ready

• Discuss your current mortgage details to understand your financial position.
• Obtain a copy of your mortgage pre-approval letter to understand your budget for your next home purchase, if applicable.
• Plan your next home purchase strategy and timeline, if applicable.
• Connect you with a qualified mortgage broker professional to explore your options, if necessary.
• Discuss the key roles appraisers, inspectors and insurance providers play in obtaining official approval for your mortgage loan.
• Discuss the common financial implications of a sale, including upfront, closing, and post-closing costs, to prepare for all potential expenses.

THE REPRESENTATION

The Key To Your New Home

• Before signing a Representation Agreement, we will provide you with the RECO Information Guide on working with a realtor.
• Explain our professional responsibilities, which include complete disclosure, loyalty, confidentiality, obedience, and accountability.
• All marketing costs in our service plan offered is covered by Elizabeth whether the home ultimately sells or not.
• Review types of listing agreements, either exclusive or Multiple Listing Service (MLS) System.
• Explain all clauses and disclosures in the Listing Contract and review associated Ontario Real Estate Association (OREA) forms.
• Verify legal names of owner(s) in Ontario's public property records and legal property description.
• Research property's current use, zoning, and any registered easements or restrictions, and order a property survey on title if available.
• Verify utilities and property tax amounts for the property for the past 12 months.
• Obtain rental contracts information for items like water heater, alarm, furnace, or AC that you would like the buyer to assume.
• Obtain copies of any previous home inspection reports, appraisals, surveys, house plans, warranties, etc.
• Coordinate home access to measure room sizes and compile a list of features, upgrades, and updates to the home.
• Discuss inclusions and exclusions for the listing and their impact on buyers.
• Decide on offer strategy, including date, irrevocable time, and presentation of offers.
• Email you your copy of the listing agreement and data sheets for accuracy and provide a listing link for review.
• Update all portals of any changes to the listing in a time-sensitive manner.

THE HOME SEARCH

Viewing Homes On The Open Market

• Save our clients time and effort by regularly searching the market for homes that meet their criteria.
• Provide a Comparable Market Analysis (CMA) and discuss features affecting value and future resale as we view homes together.
• Send our clients new listings daily via automated emails, including any recent price changes that fall under their search criteria.
• Email our clients' desired home requirements to top-producing agents in the area to ensure they know we represent a qualified purchaser.
• Schedule private showings on our clients behalf and tour the properties of our clients interest with eyes wide open.

THE STAGING

Preparing Your Home For Sale - Prepare It  Efficiently  

• Arrange a complimentary home staging and preparation consultation, including an exterior and interior assessment of the home.
• Discuss the plan of action in agreement with the seller and follow up with a workback schedule via email.
• Provide referrals to service providers to help prepare the home for sale and coordinate with such professionals on the client's behalf.
• Coordinate home access to perform light staging in preparation for photography.

THE PRICING

Preparing Your Home For Sale - Prepare It  Skillfully

• Prepare and review a Comparable Market Analysis (CMA) to establish a fair market value estimate.
• Research the Average Days on Market for properties of similar type, price range, and location.
• Discuss various pricing strategy approaches, weighing the pros and cons before establishing your pricing strategy.
• Monitor the competition and discuss how your home will be positioned based on the chosen pricing strategy.
• Monitor market conditions and provide updates on any market shifts that could affect your listing.

THE MARKETING

Prepare Your Home For Sale - Prepare It  Effectively

• Articulate the advantages and market influence of Local MLS Broker Marketplaces and the power of IDX syndication web marketing.
• Present and deliberate on the strategic Signature Method Marketing Plan and sellers' marketing goals.
• Hire and collaborate with external professional service providers for print and digital media marketing materials.
• Coordinate home access for a professional photographer to perform services.
• Upload marketing materials and links to the Multiple Listing Service (MLS) system.
• Implement the Signature Method Marketing Plan, encompassing both direct and indirect marketing strategies.
• Monitor and assess the effectiveness of marketing efforts, providing updates on progress.

THE SHOWINGS

Listing Your Home On The Open Market

• Install lockbox in approved authorized location and obtain a set of additional keys.
• Obtain showing instructions and any restrictions.
• Coordinate and manage showing appointments using our brokerage client connect team and the Broker Bay app.
• Request and discuss showing feedback as received with clients to understand property perception.
• Respond to inquiries promptly, and keep a tracking system for future reference.
• Host open houses if applicable and manage private showing requests.

THE OFFER

The Agreement Of Purchase And Sale (APS)

• Once an offer has been registered, advise and set a time for offer presentation.
• Promptly communicate that we have a registered offer(s) to all interested parties that have shown or expressed interest in your property.
• Confirm buyers are qualified to the best of our ability and assess motivation.
• Present offer(s) to you and explain all details and conditions.
• Advise you on strategy for counter offers or handling of competing offers in order to maximize price and terms for you.
• Negotiate the offer(s) on your behalf, including price, conditions, inclusions, and closing date.
• Prepare and convey any counteroffers, acceptance, or amendments to the buyer's agent.
• Provide the convenience and efficiency of electronic signing to streamline the process.

THE CLOSING

Finalizing Your Home Sale

• Follow up on and collect the buyer's deposit, ensuring it is promptly recorded and deposited in the listing brokerage trust account.
• Monitor the buyer's due diligence for subject removal and track both parties contractual obligations and deadlines.
• Promptly address any buyer concerns and prepare and convey any necessary amendments to the buyer's agent on your behalf.
• Ensure all essential documents are executed and delivered to you, your lawyer, and your mortgage broker/lender to prepare for closing.
• Develop a detailed checklist to organize all necessary information for closing the transaction.
• Change the status to "Sold Conditional" or "sold" on all relevant portals.
• Coordinate and book buyer home visits or closing inspections, if applicable.
• Assist in coordinating any home-related services needed before, during, or after closing, including relocation services if necessary.